Simon bought his first camera at the age of 10 with his pocket money. At the school camera club he learnt the basics of darkroom technique and was inspired by the London still life photographers he assisted after leaving school.

He set up his studio in London in 1995 from which he produces food and still life campaigns for leading ad agencies.

Simon is particularly known for his extreme close ups and his bold and appealing food photography.

Clients : Allied Bakeries, Aviva, Bertolli, Betty Crocker, Boots, Budweiser, Chiquita, Debenhams, Dulux, Flora / Becel, Food Standards Agency, Gordon's Gin, Guinness, Hellmann's, Holiday Inn, Hovis, Kellogg's, Kenco, KFC, Lipton, Lloyds TSB, Marks and Spencer, McDonald's, Meat & Livestock Commission, Nestle, Pfizer, Quaker, RSPCA, Rowntree Aero, Royal Mail, Sainsburys, Selfridges, Tropicana, Unilever, Waitrose &